marketing & optimization -seo-
The websites which appear in the search results page of Search Engines as [Google], [Yahoo], [msn]... are there generally because of the hard work, good web design and wise marketing strategies supplied and implemented by the webmasters. These tasks are sometimes put aside because of ignorance on their relevance, tho. However, I believe they have the same importance as creating an eye-catching design and an effective copywriting. If you have these last, but nobody finds you, it makes no sense. In my humble opinion. =)
Therefore, websites must be 'search engine friendly'. They have to be done from scratch taking on account the requirements and limitations search engines have. i.e.: many of the most beautiful websites don´t appear on top of search results because they are fully made with images and flash animations. Animations aren´t readable for search engines, Flash movies are as beautiful as useless for search engines. If you want to make a complete flash-based site for promotion of your business or organization, I would warn you about it. A webmaster must be very careful and be constantly up-to-date with the news on these topics to avoid problems afterwards.
As important as it is to appear in search engine results, it is important to appear in the best position possible, and in the organic results´ list. These are the natural results the search engine shows because of the relevance it "evaluates" a website has in relation to the keywords searched. These are the opposite of paid results. Of Adwords, of pay-per-click, of plain advertising.
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